We were delighted to host an intimate afternoon tea at The Georgian Terrace to celebrate a significant milestone in Bocan Couture’s journey our debut at Harrods and the unveiling of our latest collection.
Set within the elegant surroundings of Harrods, the event brought together cherished friends, members of the press, and longtime supporters of the brand. The occasion marked a proud moment for us, as Bocan Couture officially joins the Luxury Nightwear department of one of the world’s most iconic department stores.
Since December 2024, Bocan has been part of Harrods’ carefully curated selection of luxury brands. This milestone not only honours our commitment to craftsmanship and storytelling but also reflects our deep connection with the world of British luxury.
Founded and run entirely by women, Bocan Couture is the vision of Ayşe Bocan and her daughters, Ecem Bocan and Melike Bocan Atçeken a family brand shaped by purpose, heritage, and heart. From design to production, every detail at Bocan is thoughtfully considered, with an emphasis on timeless elegance, femininity, and responsible practices.
“This brand began with our mother’s vision a deep appreciation for craftsmanship, femininity, and timeless elegance,” shared co-founder Ecem Bocan. “Being here in the UK, and now part of Harrods’ curation of the world’s finest brands, is a dream come true. We’re honoured to be part of British luxury this is our North Star, guiding us as we continue to build a brand rooted in tradition and modernity.”
The afternoon tea also served as the perfect setting to introduce our latest collection an ode to refined simplicity and modern romance. The pieces showcased included bridal-inspired robe sets, delicate loungewear, and Bocan’s signature silhouettes in silk and lace, designed to evoke beauty and intimacy with every wear.
“I want to take a moment to deeply appreciate our incredible team both in our atelier and here in London,” said Melike Bocan Atçeken. “Their passion and talent are the soul of Bocan.”
As we continue to expand into international markets, our mission remains clear: to craft elegant, empowering pieces that make women feel effortlessly beautiful at home and beyond. Our Marylebone flagship continues to be a cornerstone of this vision, offering a warm, personalised experience that reflects the heart of Bocan Couture.
Thank you to everyone who joined us in celebrating this special moment. We’re excited for what’s to come and grateful to share this journey with you.
